Waterfall Pilates | Logo Design
Client | Waterfall Pilates
Design Need | Logo and branding assets
Waterfall Pilates is a Pilates Studio located amidst the gorgeous nature of Lucerne County, Pennsylvania, including numerous waterfalls within a short drive of the studio. Founder, Tela Anderson, wanted a logo that captured the feminine flow of the waterfalls and that also paid homage to the “mermaid,” a popular pose in Pilates. We devised a main Waterfall logo to be used for the studio, as well as a secondary design to be used on instructor T-shirts and a line of candles sold out of the studio. Tela wanted a bright color palette that would compliment the grape colored equipment in the studio.
Design Need | Logo and branding assets
Waterfall Pilates is a Pilates Studio located amidst the gorgeous nature of Lucerne County, Pennsylvania, including numerous waterfalls within a short drive of the studio. Founder, Tela Anderson, wanted a logo that captured the feminine flow of the waterfalls and that also paid homage to the “mermaid,” a popular pose in Pilates. We devised a main Waterfall logo to be used for the studio, as well as a secondary design to be used on instructor T-shirts and a line of candles sold out of the studio. Tela wanted a bright color palette that would compliment the grape colored equipment in the studio.
Logo
Hand-drawn
Concept Development
Hand-drawn
Concept Development




